AI Image Generator Midjourney Acquires Astrology App Co-Star

Midjourney, a company that has rapidly evolved from creating AI-generated cat pictures to producing complex medical imaging like full-body ultrasound scans, is now venturing into the realm of astrology. The AI startup officially announced on Thursday that it has acquired Co-Star, a personalized astrology application. This marks Midjourney's first-ever acquisition, a move that was initially reported by Bloomberg.

Co-Star, which is available as a free app, provides users with daily horoscopes and enables them to check their compatibility with friends. According to the app's FAQ page, Co-Star utilizes a blend of human expertise, data sourced from NASA, and artificial intelligence to offer personalized daily advice to its users. While the financial terms of the acquisition, which reportedly concluded in the spring, have not been publicly disclosed, the strategic implications are significant.

This acquisition suggests a broader ambition for Midjourney, indicating a desire to leverage its AI capabilities across a wider spectrum of consumer-facing applications. By integrating Co-Star's user base and its unique approach to personalized content, Midjourney appears to be positioning itself as a multi-faceted AI platform rather than solely an image generation tool. The combination of advanced AI with a popular service like astrology could open up new avenues for user engagement and data insights, further solidifying Midjourney's presence in the rapidly growing AI market.