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Apple's Next Big Move: Beyond the Foldable iPhone?

September 11, 2026Source: Engadget
Apple's Next Big Move: Beyond the Foldable iPhone?
Photo by Evgeny Opanasenko / Unsplash
Ulaş Doğru

Ulaş Doğru

Software & Startup Analyst

While speculation swirls around a potential foldable iPhone, Apple might be looking beyond the current foldable trend. The company could be exploring new form factors and device categories to maintain its innovation edge.

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Apple has always been a company that defines its own path, often waiting for technologies to mature before diving in. While the foldable phone market has seen significant traction from competitors like Samsung and ASUS, there's a persistent buzz about when, or even if, Apple will join the fray. However, the real question for us tech enthusiasts, dear readers, is whether a foldable iPhone is truly Apple's next logical step, or if they might surprise us with something entirely different.

The current foldable landscape is certainly interesting, with devices offering both smaller, more pocketable designs and larger, tablet-like experiences. Samsung's Galaxy Z Fold and Z Flip series have paved the way, demonstrating the appeal of flexible displays. ASUS has also made its mark with innovative designs. Yet, Apple often plays the long game. They tend to enter markets when they can offer a refined, often category-defining product, rather than being an early adopter of nascent technology.

So, where does Apple go from here? Instead of simply following the foldable trend, perhaps Apple's next significant innovation lies in a different direction. Could it be a more advanced augmented reality device that truly integrates into our daily lives? Or perhaps a new category of personal computing device that we haven't even imagined yet? The company has a history of creating entirely new markets, from the iPod revolutionizing music listening to the iPad defining the tablet experience, and the Apple Watch setting the standard for smartwatches.

For those of us who love keeping up with the latest tech, the anticipation of Apple's next big thing is always high. While a foldable iPhone is a plausible, even probable, product, it's worth considering that Apple's true genius often lies in its ability to anticipate future needs and deliver solutions that feel inevitable in hindsight. Let's keep our eyes peeled, because Apple might just be cooking up something far more revolutionary than a simple foldable.

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