Mobile

Google Announces Pixel 11 Launch Event for August 12th

July 7, 2026Source: The Verge
Ulaş Doğru

Ulaş Doğru

Software & Startup Analyst

Google has officially announced its next 'Made by Google' launch event, set to take place on August 12th in New York City. The event, unusually scheduled for the evening at 6 PM ET, is expected to unveil the new Pixel 11 smartphone lineup.

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Google is gearing up to reveal its latest Pixel hardware with a dedicated 'Made by Google' launch event scheduled for August 12th. The company sent out invitations to select media, including The Verge, confirming the date and location in New York City. What's a bit unusual this time around is the timing, with the event kicking off in the evening at 6 PM ET.

While Google kept details sparse, the invitation itself offered a tantalizing glimpse of what's to come. A brief animation included in the email appears to tease a new phone from the Pixel 11 family, sporting a distinctive gold color. This visual cue aligns with recent leaks that have been circulating about the Pixel 11 series.

Based on these leaks, the standard Pixel 11 might feature slimmer bezels compared to its predecessor, the Pixel 10, and could retain the signature solid black camera bar. For those looking for a more premium experience, the Pixel 11 Pro is rumored to be even thinner than the Pixel 10 Pro, suggesting a sleeker design. And if the rumors hold true, the Pixel 11 Pro Fold could also boast a thinner profile, potentially addressing some of the bulk associated with foldable devices.

As the August 12th date approaches, tech enthusiasts will be eagerly awaiting official confirmation and more details about the Pixel 11’s specifications, features, and pricing. This event is shaping up to be a significant moment for Google’s smartphone ambitions, especially with the competition heating up in the premium mobile market.

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