AI

Meta's Muse Outshines ChatGPT's Early Mobile Growth

September 21, 2026Source: TechCrunch
Meta's Muse Outshines ChatGPT's Early Mobile Growth
Photo by Steve A Johnson / Unsplash
Ulaş Doğru

Ulaş Doğru

Software & Startup Analyst

Meta's new AI agent, Muse, has reportedly surpassed ChatGPT's initial mobile download and active user numbers in North America, according to Appfigures estimates. This rapid adoption suggests a strong user interest in Meta's AI offerings.

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It looks like Meta's AI agent, Muse, is making quite a splash in the mobile world. According to new estimates from analytics firm Appfigures, Muse has managed to rack up more downloads and daily active users in the U.S. and Canada than ChatGPT did during the same period following its own mobile debut.

This is a pretty significant benchmark, especially considering ChatGPT's own explosive growth after its mobile launch. The data suggests that users in North America are finding Muse compelling enough to download and engage with it on a daily basis, potentially indicating a strong reception for Meta's approach to AI agents on mobile devices.

While the exact figures haven't been publicly disclosed by Meta, Appfigures' estimations paint a picture of rapid user acquisition for Muse. This early success could signal a shift in the AI agent landscape, with Meta potentially challenging established players like OpenAI for mobile dominance.

For those unfamiliar, Muse is Meta's generative AI agent designed to assist users with a variety of tasks. Its strong performance out of the gate on mobile platforms is certainly noteworthy and will be interesting to watch as it continues to evolve and gain traction.

What does this mean for the future of AI on our phones? Well, it seems like the competition is heating up, and user adoption will ultimately decide which AI agents become indispensable tools in our daily lives. It's an exciting time to be following the AI space, and Muse's early success is definitely one to keep an eye on!

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