Hardware

Sony Launches New Affordable Bravia 6 OLED TV

August 27, 2026Source: The Verge
Sony Launches New Affordable Bravia 6 OLED TV
Photo by Oscar Nord / Unsplash
Eda Kaplan

Eda Kaplan

Senior Technology Editor

Sony has officially announced the Bravia 6 OLED TV, positioning it as a more budget-friendly option below its existing premium OLED and LED models. The new TV aims to compete directly with offerings from LG and Samsung in the mid-range market.

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Sony has officially unveiled its latest television, the Bravia 6 OLED TV, which was previously spotted on a compatibility chart. This new model is set to slot in below Sony's higher-end Bravia 8 and Bravia 9 II OLED and LED TVs, aiming to capture a more price-conscious segment of the market.

The Bravia 6 OLED will be available in a range of sizes, from 48 inches all the way up to 83 inches, making it a versatile choice for various living spaces. Sony is clearly targeting a competitive price point, looking to go head-to-head with popular models like the LG C6 OLED and Samsung's S90H QD-OLED TVs. This move signals Sony's intent to broaden its appeal in the smart TV landscape.

Under the hood, the Bravia 6 boasts a 120Hz panel, ensuring smooth motion for fast-paced content like sports and gaming. It will run on the familiar Google TV platform, now enhanced with Gemini integration, promising a smarter and more intuitive user experience. For an immersive audiovisual experience, the TV supports Dolby Vision and Dolby Atmos, along with DTS:X. Connectivity is also well-covered, featuring four HDMI 2.1 inputs, which suggests it might be powered by a MediaTek Pentonic 800 SoC, although this hasn't been explicitly confirmed by Sony yet.

This release is particularly interesting for consumers looking for premium OLED picture quality without the premium price tag. By offering these features at a more accessible price, Sony is potentially shaking up the mid-tier TV market and giving consumers more compelling options.

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