Startups

Startup MyMonthlyCar Turns Idle Cars into Rental Revenue

October 1, 2026•Source: TechCrunch
Kemal Sivri

Kemal Sivri

Cybersecurity & Science Reporter

MyMonthlyCar is launching a new platform designed to leverage underutilized vehicles from dealerships. The startup aims to transform dormant car inventory into a source of rental income.

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In the bustling world of automotive sales, a significant amount of capital often sits idle on dealership lots. Igor Dobrianskyi, founder of MyMonthlyCar, sees this not as a problem, but as a massive opportunity. His startup is gearing up to showcase its innovative solution at TechCrunch Disrupt, aiming to unlock the hidden revenue potential within these underused vehicles.

The core idea behind MyMonthlyCar is simple yet powerful: convert the idle inventory of car dealerships into a flexible rental asset. Instead of cars depreciating while waiting for a buyer, they could be generating income through short-term rentals. This approach could offer a dual benefit: dealerships can tap into a new revenue stream, and consumers gain access to a wider variety of vehicles for rental purposes.

MyMonthlyCar will be presenting its platform at the Startup Battlefield 200 event, a key component of TechCrunch Disrupt, which is scheduled to take place from October 13th to 15th in San Francisco. This event is a prime opportunity for emerging companies to gain visibility, attract investors, and connect with industry leaders. For MyMonthlyCar, it's a chance to demonstrate how their model can revolutionize the way dealerships manage their inventory and how consumers access vehicles.

The automotive industry is constantly evolving, and innovative solutions that address efficiency and profitability are always in demand. MyMonthlyCar's proposition tackles a long-standing challenge for dealerships – the cost of holding inventory. By enabling these vehicles to be rented out, the startup could potentially reduce dealership overheads and boost their bottom line. It's an exciting prospect that could reshape the dynamics of car ownership and utilization for both businesses and individuals.

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